11 Best-Selling Products Worth Importing from China in 2025
With so many products to sell, it can be challenging to find low-risk, high-demand products that are profitable. Backed by research and contributions from our community of over 1500 mini-importation experts, our list features products with the highest profitability rates and the lowest barrier to entry.
You may be an expert trying to diversify your business or a beginner wondering which products appeal more in the Nigerian market today. With an understanding of why a product sells, how much profit it can realistically earn you, how easy it is to start, and whether Nigerians can afford it, you can easily decide if a product is worth importing from China and selling in Nigeria.
By the end of this article, you’ll have a better understanding of the products that are worth selling and exactly how to drive attention from your first customers.
List of Products
- Smartphone Accessories
- Skincare Products
- Jewelry
- Smart Gadgets
- Fashion Accessories
- Fitness Products
- Home & Lifestyle Products
- Hair Care Products
- Study & Work Tools
- Kitchen Gadgets
- Pet Accessories
1. Smartphone Accessories
Nigeria’s smartphone market is one of the largest in Africa, with over 160 million active mobile subscriptions. Although the smartphone market may be saturated, the accessory market is continuously expanding. Some of the most in-demand smartphone accessories are phone stands (for car owners/drivers), power banks, fast chargers, and wireless earphones.
Smartphone accessories are a profitable business partly because many Nigerians use budget or mid-range smartphones that often require constant replacement or accessorizing. These accessories aren’t luxury items or expensive.
You can start a smartphone accessory business with as little as ₦30,000 and source new accessories on platforms like 1688 or Pinduoduo. You can even make as high as over 100% profit on sales.
Smartphone accessories are highly profitable because smartphones get replaced, refurbished, or upgraded almost yearly. To become even more successful, start with one niche product (e.g., iPhone accessories or chargers) and build customer loyalty before expanding.
2. Skincare Products
Skincare is no longer a luxury in Nigeria. It has become a lifestyle choice for our youthful population, including Gen Z and Millennials. Brand influencers, YouTube tutorials, and TikTok trends have made beauty routines more mainstream than ever. Products like face serums, moisturizers, sunscreen, and acne treatments are in high demand, especially among women aged 16 to 30.
Running a skincare business involves a few challenges. You need a means to acquire authentic products for prices that keep you profitable. It can be slightly difficult for beginner mini-importers. However, the challenges and profitability are what make the skincare business rewarding.
Some skincare products are budget-friendly (between ₦10,000 and ₦30,000), but the more effective ones can be costly. Still, many buyers save to afford them. You can start a skincare business with as low as ₦30,000 and focus on dropshipping till you register a good number of returning customers.
To build a skincare business, you’ll need the right mix of content creation, authentic products, and a deep understanding of the common skincare challenges in Nigeria.
3. Jewelry
The average person wears jewelry regularly, whether cheap or expensive. Because jewelry materials vary widely, it’s easy to find a product at every price point. Some of the popular jewelry products in Nigeria include bracelets, anklets, necklaces, and rings. They’re usually made or polished with stainless steel, gold, silver, or tungsten carbide. A strong understanding of the jewelry market will set you apart from competitors.
You can resell jewelry items for as low as ₦1,500 and still make twice the cost price. Shipping fees won't be a burden as jewelry products are usually lightweight and don't take up much space.
The demand for affordable, aesthetic jewelry in Nigeria is fueled by the spending power of young adults. A good way to drive their attention and increase conversion is to invest in good photography and packaging. This will help raise the perceived value of your jewelry products.
4. Smart Gadgets
Nigerians are becoming more tech-savvy and slowly phasing out analog products. Smart lamps, wireless home speakers, and smartwatches are the gadgets gaining massive attention now. Gadgets are likely to be upgraded yearly, similar to smartphones, which makes them a growing market.
Some of the popular smart gadgets, like smartwatches, have functionalities that appeal to Nigerians. These types of gadgets (with useful functionalities) are becoming more available and are no longer considered premium. They also make great gift items.
With around ₦200,000, you can start a gadget importation business with enough stock to test the market. You can import your products from China at a fraction of the retail price.
Joining popular video trends on TikTok and Instagram is a great way to drive attention to your business. Your ideal customers are already there, and on the lookout for their next gadget.
5. Fashion Accessories (e.g. Bandanas, Eyelashes)
Fashion accessories might look small, but they create significant value, especially in a country known for its sense of style like Nigeria. Popular fashion accessories in Nigeria, such as eyelashes, handbags, sunglasses, and hats, cost little to acquire but can produce a high turnover.
You can start importing fashion accessories for as low as ₦20,000. The items are lightweight, which helps keep shipping fees low and affordable for mini-importers.
Fashion accessories businesses thrive on Nigeria’s fashion culture and influencer economy. Young people want to look good for less, and these accessories help deliver that experience.
To increase your chances of becoming profitable, create bundle offers that include more than one fashion accessory. For example, you can offer eyelashes and press-on nails as a single product.
6. Fitness Products
More people are joining gyms, doing home workouts, or following online fitness routines, and this creates a solid market for workout gear like resistance bands, workout gloves, waist trimmers, yoga mats, and activewear.
Starting a fitness accessories business is relatively simple. You may need an understanding of fitness trends and the fitness products’ grades. Aside from that, it’s similar to any other type of business.
You can begin with ₦50,000 and scale gradually. Products like resistance bands and waist trainers are easy to import and won’t cost much, while other products like yoga mats may be more difficult and expensive to acquire.
While fitness in Nigeria is still a growing culture, it’s becoming prevalent in urban areas. Selling these products effectively may require collaborating with gyms in your local area. There’s a lot of potential in the fitness industry, not just in the products but in building a community around health and wellness.
7. Home and Lifestyle Products
Nigerians are investing more in their living spaces, and lifestyle upgrades are now a trend. People are buying small items like LED lights, aroma diffusers, and decorative organizers to beautify and simplify their homes.
With around ₦50,000, you can start a lifestyle product business targeting mid-income households and students. These products are relatively easy to import, with high profit margins of up to two times your investment.
TikTok and Instagram trends often drive demand for new lifestyle products. Monitor these trends to see what’s viral, and you may find the specific products worth importing.
8. Hair Care Products
The natural hair movement is what’s driving the increasing demand for hair care products in Nigeria. People are taking their hair journeys seriously and are willing to invest in the right products. In-demand products include hair extensions, growth oils, shampoos, and beard kits.
The hair care market makes up nearly half of Nigeria’s ₦500 billion beauty market and is still relatively easy to enter. With around ₦50,000, you can stock basic hair care products and resell them for up to 100% profit.
A great way to grow your business is to offer product bundles to new customers (like growth oils + shampoo).
9. Study and Work Tools
Nigeria’s shift to digital life has created a reliable market. With remote work and online learning becoming more widespread, tools like laptop stands, blue-light glasses, wireless keyboards, ring lights, and mouse pads are gaining serious relevance. The best part is you don’t need a large investment to start selling these tools.
With ₦50,000, you can begin importing and selling some of these tools to students, tech workers, or small business owners.
Nigeria has over 100 million internet users, and many of them are working or studying online. If you can identify trending or problem-solving tools, this niche can be quite rewarding.
Pro tip: Target students and workers on online community groups.
10. Kitchen Gadgets
Kitchen tools are getting more aesthetic and functional, thanks to the preference of the newer generation of adults. Kitchen gadgets like vegetable slicers, egg cutters, spice organizers, or manual blenders go viral because they make life easier and look good while doing it.
Some of these items are relatively expensive, but there’s a high demand for these products. You can start importing kitchen gadgets with as little as ₦50,000 and make times two of your acquisition costs on sales.
Many of the purchases in this category are made by young women, food content creators, and mothers who enjoy experimenting with new tools. Use cooking content or partner with cooking influencers to market your products to target customers.
11. Pet Accessories
Pet ownership is slowly becoming a lifestyle choice in cities like Lagos, Abuja, and Port Harcourt. More people are willing to spend on pet accessories, and there are not enough retailers to meet their needs.
With around ₦50,000, you can acquire accessories like leashes, pet beds, toys, feeding bowls, and pet grooming tools. You can make up to double your investments on sales since pet supplies are often low-cost to import but high in perceived value.
Conclusion
Some of the best business opportunities can be discovered in online trends and sometimes outside online trends. What truly makes it an opportunity worth investing in is the market size, the ease of entry, and the profitability. If you can gather these three insights on any business opportunity, you can determine your success to some degree.
Categories like smartphone accessories, skincare products, and pet accessories will thrive beyond online trends. There’s a growing demand for these products, and it won’t stop soon. Other categories, such as fashion accessories and kitchen gadgets, thrive on social media trends. Many of the products in these categories will either be new or popular for a limited time.
For beginner mini-importers, it may be profitable to focus on dropshipping, jumping from trend to trend. On the other hand, experts with returning customers can focus on two or three products to cross-sell to their customers. Find what’s sustainable for you and stick with it.